Home / Lifestyle  / Dreams and fears fundamental to life

Dreams and fears fundamental to life

Dreams and fears are the fundamentals of life.

Sooner or later, important action taken comes down to this.

Fear: of being ashamed, feeling stupid, being rejected, being left out, getting hurt, being embarrassed, left alone, dying.

Dreams: of being seen, being needed, becoming independent, relieving anxiety, becoming powerful, making someone proud, fitting in, seen as special, mattering, taken care of, loved.

Marketers put many layers atop these basic needs (horsepower, processor speed, features, pricing, testimonials, guarantees, and more) but it all comes down to dreams and fears.

Via: http://sethgodin.typepad.com/seths_blog/

Homehunt - Start searching now.

david.steynberg@gmail.com

David A Steynberg, managing editor and director of HomeTimes, has more than 10 years of experience as both a journalist and editor, having headed up Business Day’s HomeFront supplement, SAPOA’s range of four printed titles, digimags Asset in Africa and the South African Planning Institute’s official title, Planning Africa, as well as B2B titles, Building Africa and Water, Sewage & Effluent magazines. He began his career at Farmer’s Weekly magazine before moving on to People Magazine where he was awarded two Excellence Awards for Best Real Life feature as well as Writer of the Year runner-up. He is also a past fellow of the International Women’s Media Foundation.

Review overview
NO COMMENTS

POST A COMMENT