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Colour me pretty – understand the psychology

There’s more to colour than meets the eye – literally. Sure, you absolutely love that hue of blue, but did you know that it has a very specific effect on you psychologically?

Jack’s Paint & Hardware says colours are proven to be a highly effective form of non-verbal communication, invoking different emotions and even physiological effects. Understanding the effects of colour can go a long way towards helping you choose the right paint colours for various rooms in your home, and even for furniture.

Let’s take a look at the various meanings of some primary colours that will help you with your paint colour choices in future:


Red is a popular choice for statement walls and is a very physical colour. It inspires strength, courage, romance, warmth and energy. It is known to raise blood pressure and energy levels, and also stimulates conversation.

  • Good for: Social-centred rooms such as dining rooms, living rooms and kitchens. The dining room in particular as red encourages the appetite.
  • Bad for: Bedrooms and rooms where relaxation is preferred.


Yellow is famously associated with optimism, cheer, emotional strength, friendliness and creativity.

  • Good for: Needless to say, yellow is a fantastic colour for communal areas in the home – particularly the kitchen where you want to feel upbeat and cheerful in the mornings. It is also good when used in small spaces such as narrow entry-ways or hallways due to the fact that it gives the illusion of more space.
  • Bad for: Too much yellow is not necessarily a good thing, so it is best used as a feature wall or as trimming against a white or grey wall. Take heed that babies tend to cry more in yellow rooms.


Blue is the colour of relaxation and serenity, and is said to lower blood pressure and improve productivity. However, a pastel blue can look too chilly so it is advisable to choose warmer hues of blue in larger spaces such as lounges. Some beautiful, warmer hues include periwinkle and turquoise.

  • Good for: Bedrooms, bathrooms, studies and as an accent décor in living rooms.
  • Bad for: As mentioned, blue can seem a bit chilly when used as the main colour in a room, especially if the room does not receive a lot of natural light. If your primary room colour is blue, add some warmth with deeper, richer-coloured decorations, pillows, linens, trimmings and fabrics.


Green is hailed as an incredibly restful colour, which works excellently in any room. When paired with white or blue, it is a beautiful colour for relaxation and comfort.

  • Good for: A family room or living room, as it encourages relaxation but its warmth also promotes a sense of well-being and togetherness.
  • Bad for: It’s so versatile; there is literally no room that it is bad for.


In its darkest forms, such as eggplant, purple is a luxurious, plush colour that exudes sophistication. It is great for creativity and lending a dramatic air to the room.

  • Good for: Creative spaces such as a study. Also in lighter forms, such as lilac, for promoting relaxation. Rich purples work best as statement walls or as statement furniture pieces in a room painted in a more understated colour.
  • Bad for: It is not really bad for any room.

These are just a few primary colours that are popularly used in decorating and painting. Remember, if red takes your fancy, you don’t have to paint your entire living room in a slick of bright red paint. Try these easy ways of incorporating one of these colours into your home:



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