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RE/MAX’s new COO targets affordable sector

Amanda Cuba is the new chief operating officer (COO) of RE/MAX of Southern Africa. Co-owner of Z-Capital Properties, a prominent black empowered company, which purchased a 45% share of RE/MAX of Southern Africa early in 2015, Cuba is assuming a more hands-on role in the company’s day-to-day operations; she will also focus on growing the brand’s market share in both currently tapped and uncharted territory.

Amanda Cuba, RE/MAX of Southern Africa COO and co-owner of Z Capital.

Amanda Cuba, RE/MAX of Southern Africa COO and co-owner of Z Capital Properties.

“Amanda’s addition to the leadership team will add impetus to the fulfilment of the company’s goals and vision,” said regional director and CEO of RE/MAX of Southern Africa, Adrian Goslett, noting that the company’s priority is to continue growing its agent base and brand reach. “We currently have more than 2,400 agents working throughout the Southern Africa region and we have plans to increase that number to 3,000 agents by 2018. To accommodate the growth, we will need to open more franchises throughout the region and expand our market share within the real estate industry.

“This requires having the right people in place to ensure the success of the brand’s vision moving forward.

Fresh vision, focus on efficiency

Cuba is integral to this vision, focusing on growing the number of offices within the brand, while assisting the existing franchises to operate at an optimum level, producing outstanding results.

“This will be done by fine tuning strategy, enhancing business practices where necessary and ensuring that each office has the resources, information and support they need to increase productivity and outsell their competitors,” said Cuba. “We want to continue to be the brand that offers the best services and benefits in the industry to its agents and franchisees.”

The affordable housing market is in her sites, too. “Currently there are offices and agents within the brand that do sell homes that fall within the affordable housing band; however it is an area that can grow immensely,” she said. “Considering the vast amount of South Africans who fall into this segment of the market, we are merely scratching the surface and this sector of the market could do a lot in growing our brand presence.”


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