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Infinité sells well before official launch

12 - EXTERIOR - FRONTSome 50 units, which include top-floor penthouses and first-floor garden units, have already been sold at Infinité in Bedfordview, Johannesburg. This before the development’s official launch in August.

Demand is being fuelled by the uniqueness of the development, right pricing and sought-after amenities such as Eastgate Shopping Centre across the road and its close proximity to schools such as St Andrew’s Girls School and Reddam House.

“The units are priced to sell,” said Andrew Golding, CE of the Pam Golding Property group, at the development’s media launch this morning. “Priced from just under R1m to R4m it’s in the benchmark for the area. Buyers will pay around R23,000/m².”

Lightstone statistics reveal that average selling prices in Bedfordview in 2015 were R3,51m for freehold and R1,25m for sectional title property.17 - EXTERIOR - BIRDS EYE VIEW

With ground breaking set to begin in February 2017, and completion of phase one expected within two years, buyers need not worry about price inflation and rising costs.

“All stock and materials have already been bought,” said Peet Strauss, Gauteng Properties development manager at Pam Golding Properties. “The developer is financing Infinité with cash so all costs are already fixed at today’s prices.”

Pam Golding Properties has the exclusive marketing mandate of this 10-storey, 200-unit sectional title apartment building on the corner of Nicol and Bradford Roads.

The development includes a swimming pool, clubhouse with kitchen, gym and two meeting rooms, plus a lobby with concierge.

Designed by AMA Architects, the development is contemporary and clean, according to the firm’s Adrian Meserow. “Designed from the inside out, with views for days, Infinité is forward-looking and beautiful,” said Maserow.

Dave Coutinho, development manager of the special projects division of Pam Golding Properties Johannesburg East, said: “We have received a tremendous response via the Pam Golding Properties website, where buyers have already reserved their units pre-launch. Notably, with potential monthly rentals from R7,500 up to R13,000, and even R36,000, we are seeing some investment buyers acquiring four units at a time.”08 - UNIT 3A - LOFT

Prices start from R890,000 for 40m² one-bedroom, one-bathroom studio units, R1,19m for 40m² ground-floor units with exclusive-use gardens of 25m² to 62m²; from R1,075m for 52m² one-bedroom, one-bathroom units, and from R1,595m for 79m² two-bedroom, two-bathroom apartments. Loft penthouses sell from R2,97m for 100m² with two bedrooms and two bathrooms, and from R4,49m for 144m² with three bedrooms and three bathrooms.


David A Steynberg, managing editor and director of HomeTimes, has more than 10 years of experience as both a journalist and editor, having headed up Business Day’s HomeFront supplement, SAPOA’s range of four printed titles, digimags Asset in Africa and the South African Planning Institute’s official title, Planning Africa, as well as B2B titles, Building Africa and Water, Sewage & Effluent magazines. He began his career at Farmer’s Weekly magazine before moving on to People Magazine where he was awarded two Excellence Awards for Best Real Life feature as well as Writer of the Year runner-up. He is also a past fellow of the International Women’s Media Foundation.

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