10 things your agent wishes you’d stop telling buyers
Bet you never thought boasting about the good schools, easy access to the highway, or active community forum and monthly street braai as some of the perks of buying your home, could be the very reason a potential buyer decides not to make an offer.
Berry Everitt, CEO of Chas Everitt International property group, says that potential sales are derailed more often than you may think. “The best thing a seller can do is fill in the disclosure form before their home is listed, then briefly welcome any buyers their agents may bring around and make themselves scarce during every viewing,” explains Everitt.
If you do find yourself fighting the urge to blurt, Everitt suggests that there are some things you should never say. “It is not a question of trying to hide something,” he says. “It’s just that unless you know the circumstances of prospective buyers or their reasons for wanting to move to your area, it is all too easy to ‘put your foot in it’ and put them right off.”
Here are the top 10 things not to say to your buyers
Someone who was ready to put in an offer may start second guessing themselves – why should they want something no one else has wanted?
#2 “This area is so lovely and quiet, we often feel like we’re back on the farm.”
The buyer might not enjoy the same atmosphere or activities you do. What’s more, your opinion of what is loud and disruptive varies from your buyer’s; don’t comment on what your perception is of how quiet or active your neighbourhood is.
#3 “Children riding their bicycles to school are a common site here, this neighbourhood has some of the best schools in the area.”
Even if a potential buyer has children they might not be interested in the local schools. It is important to remember that you should not make assumptions on the family situation of your buyer without knowing them.
#4 “I love my church, once a year we host a great conference with members from all over the country attending.”
Like most situations in life talking about anything related to a stranger’s faith or religion should be avoided. In fact, only volunteer information on any amenity when asked directly by the buyer.
#5 “You’ll love my bathroom, I redesigned it just the other day. The new fittings are fantastic.”
Remember that tastes differ, the remodelling you did in your home just two years ago could seem dated to the buyer. Punting it as the next best thing in bathroom design could make the buyer question everything you say about your property.
#6 “We love this place, we just need more space.”
The buyer doesn’t need to know your family outgrew the property. If they have a similar sized family, or plans to grow their family in the near future, they might start questioning the wisdom in buying the home from you.”
#7 “Now that the kids are all married we don’t need such a big house. It really is too expensive for us to run too.”
Similar to point six, buyers might start wondering if they really need a home as big if it clearly becomes too big in future.
#8 “I’m selling because I’ve just been through a divorce and really need to move on.”
Your buyers might be newlyweds, the idea of buying an “unhappy home” could easily turn them off.
#9 “We’ve just had a terrible loss in the family and can’t face the idea of living here anymore.”
Telling a prospective buyer that the death of a family member has prompted you to sell could cause you a sale. Some people are really sensitive about this.
#10 “We’re emigrating at the end of the year, everything is sorted the only thing left is selling the home.”
Disclosing that you need to urgently sell could be used against you when it comes to negotiating price.