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Employers, tick these 5 boxes to attract and retain top talent

The bad news is that employment trend forecasters are saying that retrenchments, or dismissals for operational requirements, are likely to continue rising into 2018 as businesses respond to the economic conditions and in/outsourcing trends.

The good news is that the workforce is becoming more holistically focused, demanding work environments, employer cultures, and employment laws that consider their wellbeing to be top priority.

The result is that all stakeholders are responding with shifts that will empower job takers and create a work environment where the health and wellbeing of the employee is seen as key to getting the desired work outcomes. Employers are accepting the fact that quality talent needs more than a cushy pay cheque to be happy and for the business to have limited staff turnover.

Employment law – Making things work for everyone

Successful negotiations

Businesses are waking up to the fact that in/outsourcing certain non-core tasks is convenient and relatively easier to manage than a big staff compliment. Add to that troubling economic times and it’s no surprise that retrenchment figures are set to continue rising into 2018.

However, at the same time, many individuals are realising the perks of working for yourself, remotely and with flexible work hours. Many who are currently employed run a start-up on the side or are biding their time to make the leap into entrepreneurship.

Employment law experts are saying that in 2018 employers will need to start considering this fact when the dreaded “R”-word rears its head. Work and consult with the affected employees looking for creative solutions before retrenching skilled individuals and leaving them without an income in a job market shrinking by, on average, 40,000 jobs a quarter, according to StatsSA.

HR – It takes many “I”s to make a happy team

Happy employee team

HR experts will be moving focus away from each holistic individual in 2018, instead focusing on the fact that company culture and team dynamics are equally important factors in attracting, and retaining, quality employees.

In 2018 an important part of this approach to talent management will be to seriously look at interview and hiring processes too.  The focus will shift from so much attention and effort on nurturing the wrong individual to hiring the right individual from the get-go.

Employers, Millenials want more of this

The greatest flaw in the hiring process is that confidence and presentation skills are seen as key in every role – why would a back office staff member or accountant need to be great at presentations and public speaking skills required for a great interview? Hire someone with the competence and skills required to do the work and it will be easier to keep that individual, as well as the team and company they are working within, happy.

Social media – Companies are branding themselves clearly in the competitive race for great talent

Social media

For quite some time now exciting and talented job seekers have realised the power of marketing their own brands; a career is no longer approached the same way, but is now seen as a brand that needs to be protected, trademarked and constantly punted on social media networks.

Companies are catching up to this; most employers now realise that they need to be positioned right to attract the right talent. What’s more, passive hiring through social media channels has become very popular. If an employer’s brand is not attractive it will lose out on negotiations with talent.

Office spaces – Work needs to feel like home

Comfy modern office

Open-plan office spaces are still growing in popularity with fluidity between function and spaces becoming increasingly important.

Businesses are discarding cold, traditional (and unimaginative) office furniture for pieces that inspire comfort and relaxation. Offices have more multi-function spaces and the fact that some employees might still need private time to recharge is respected with areas specifically designated to inspire calm and rejuvenation.

The skills employers want most

From a design perspective the residential trend of inviting nature inside through a use of textures, materials and indoor plants will be firmly entrenched in office space design going forward. With so many people spending so much of their time indoors it has become essential for the wellbeing of a workforce to incorporate nature into the office space.

Go at it alone – Are franchises the way to go?

Young female entrepreneur

If employers take only one thing from this feature it should be that talent feels empowered by choice and options, even in a struggling economy. If your business is not offering the best, the best will simply go elsewhere, or start their own business and compete with the way you offer your service or product.

For those looking to start their own business, franchising is an exciting opportunity. With consumers becoming increasingly empowered through social media and demanding customised services or goods on demand it is franchises offering these services that will do especially well.


Mariette Steynberg is a qualified economist with a post-graduate diploma in financial planning. She has enjoyed working on holistic financial plans for clients in various stages of life, as well as a development economist assessing the socioeconomic impacts of new developments. When she is not working, Mariette enjoys parenting her quirky, delightful toddler girl. Cloth diapering, Eskimo kisses and the importance of reading to your child are all causes close to her heart. Mariette is passionate about financial education and hopes to use the experience she has gained to share knowledge with HomeTimes’ readership. Her goal is to provide information that is implementable by everyone.

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