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Seeff offers licensee opportunities for entrepreneurial independents

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“I chose Seeff back in 1995 as I recognised an opportunity to partner with a premier brand even at that time. I was somewhat surprised that Seeff was selling franchises and I seized the opportunity, recognising the synergy real estate had with a legal practice. I saw value in the brand.” – Charles Vining, Seeff Sandton


“Elaine was a Seeff agent when the opportunity to buy the franchise license came about. We didn’t take too long to make up our minds as we were acutely aware of the company’s family-centred values and excellent brand presence across the country. Buying into this strong brand was an easy choice professionally and personally.” – Silven and Elaine Chetty, Seeff Richards Bay

Silven and Elaine Chetty

These are just two of the many personal testimonials from real estate professionals who have bought into the Seeff Property Group – a South African brand born in 1964.

Seeff has just launched a number of new license opportunities for successful independents, says Stuart Manning, CEO for the group (click here for an overview of Our Story)

“Seeff is now looking to expand its licensee base, offering successful independent operators the opportunity to remain entrepreneurial and successful, but under the umbrella of a big, well-recognised and credible real estate brand,” says Manning. “Our unique business model essentially means that you can continue your own business, but within a large group and a very powerful brand.”


But why would successful independent operators even want to buy into a franchise? What do they stand to benefit?

Manning says that independent operators have a lot to gain, especially in view of the complex operating environment and the weight of legislation, the latest being POPI, but also the requirements around technology and digitalisation.


“Seeff offers state-of-the-art systems and integration, economies of scale and the opportunity to leverage the group’s resources including preferential rates,” he says. “Joining the Seeff family will allow you to plug into a network of proven and ever-evolving systems to help you meet the demands of the industry while still being a profitable business in today’s complex landscape.”

Staying ahead in business has as much to do with simplification of complex systems and technologies, but it also comes down to who you know and how well and often you educate yourself.

Manning says the group has major strategic partners across all of the touchpoints of the real estate. While education and ongoing professional development is an industry challenge, Manning says Seeff offers a full in-house Services SETA-accredited training academy.

“The brand remains an innovator and driving force in the industry which includes sitting on various industry boards such as REBOSA aimed at protecting the interests of the industry and effecting and influencing necessary change,” says Manning. “The Seeff brand will also give your business stature. This includes a broad market presence and a high level of awareness and trust. You gain access to a large network of more than 1,250 agents and close on 200 branches located across South Africa and in key African states such as Mauritius, Namibia, eSwatini, Botswana, Zambia and Malawi.”

Over the past five to 10 years, many licensees who have joined the brand have grown their business to such an extent that they now hold major market share and are considered leading experts in the areas that they serve.

“There are many reasons why I chose to become part of the Seeff family. They include: Seeff is a reputable company and sends out a professional image to buyers, sellers and industry players. Seeff is a long-standing successful family business that shaped the real estate industry in various ways. I have the freedom to manage my business in my own way, but with Seeff’s guidance. The referencing system and networking with other licensees allows for countrywide business opportunities. To have the opportunity to contribute to the community’s greatest assets, dreams and memories is priceless. The training opportunities and empowering of agents made possible by the Seeff Academy.” – Willemien Badenhorst, Seeff Middelburg



“I chose Seeff because the brand talks to me as an individual. It reflects a vibrant, crisp, professional brand that shares the same value stream I do. I believe Seeff also offers the best process and product support in the real estate industry. These key features, coupled with sound leadership and an established history can only but set me up for success.” – Clinton Martle, Seeff Blouberg



David A Steynberg, managing editor and director of HomeTimes, has more than 10 years of experience as both a journalist and editor, having headed up Business Day’s HomeFront supplement, SAPOA’s range of four printed titles, digimags Asset in Africa and the South African Planning Institute’s official title, Planning Africa, as well as B2B titles, Building Africa and Water, Sewage & Effluent magazines. He began his career at Farmer’s Weekly magazine before moving on to People Magazine where he was awarded two Excellence Awards for Best Real Life feature as well as Writer of the Year runner-up. He is also a past fellow of the International Women’s Media Foundation.

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