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These are SA’s top 11 real estate disruptor agencies

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It seems that every week these days a new online, low-commission, hybrid and fixed-fee real estate agency launches in South Africa.

While their differentiation is very much based on their fee structure – promising to save a seller thousands in estate agency commission – they also promise to do more than simply listing a seller’s home on the property portals (by the way, private sellers can do this too).

They say they will do for the seller everything a “traditional” estate agency does: Come up with a CMA (industry speak for a comparative market analysis – a fancy way for saying your home, its features and location will be compared with others similar to it to determine a fair listing price), prequalify buyers before sending them to your home, as well as verify who the potential buyer is (safety of a seller, their family and home is paramount).

If you’re considering using a disruptive real estate agency to sell your home, we’ve compiled a list of the top ones (in alphabetical order), together with the fee they charge and a link to their websites.

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#1 3%.com

Run by attorney firms, this agency’s commission is fixed at 3% of the final selling price.


#2 30k

This agency is one of the least-known ones, but appears to operate in the Johannesburg East region, and charges a flat fee of R30,000 to sell a home.


#3 Attorney Realtor Hub

This new-kid-on-the-block is also a franchise of property attorneys, charging a fixed 2.5% commission.


#4 Eazi.com

This fixed-fee, online agency was recently purchased by Pam Golding Property Group, and offers a property selling service for R29,500.


Dr Andrew Golding, Chief Executive of the Pam Golding Property group

BREAKING: Pam Golding buys online, fixed-fee agency, Eazi.com

#5 Hamptons Realty Group

This hybrid agency offers a property selling service for R28,000. But for homes priced below R1m, a set commission of 1.5% applies.


#6 HomeBid

This agency charges its sellers 1.95% commission or a minimum of R19,500. This basically means that if the 1.95% commission works out to less than R19,500, the minimum payment kicks in.


#7 iSellJHB

Based and selling in Johannesburg, this agency charges 1.95% commission or R19,999 for homes selling for less than R1m.


#8 Leadhome

This fixed-fee hybrid agencies recently increased its flat fee from R29,995 to R39,995, but still offers good value for money.


#9 Only Realty

This agency recently adapted its business model from a commission-based fee, to a fixed fee of R50,000 for homes priced above R1m.


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Only Realty scraps percentage-based commission

#10 Pink Link Properties

Headed by ex-Springbok, AJ Venter, this is one the newest agencies to jump on the fixed-fee bandwagon, operating out of Ballito on the KwaZulu-Natal North Coast, charging R39,999.


#11 Property Fox

This low-commission estate agency recently purchased the business of Steeple, one of the country’s oldest low-com agencies. It charges 1.5% commission or a minimum of R35,000 of the final sale price – depending on which one is lower.


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Low-commission shake up: PropertyFox buys Steeple

Did we miss you?

There are probably more of you out there. If we missed you, please get in touch and tell us about your business and we’ll add you to this list.

* All estate agencies charge 15% VAT on their commissions or flat fees. So add 15% to the cost, regardless of which one you use


David A Steynberg, managing editor and director of HomeTimes, has more than 10 years of experience as both a journalist and editor, having headed up Business Day’s HomeFront supplement, SAPOA’s range of four printed titles, digimags Asset in Africa and the South African Planning Institute’s official title, Planning Africa, as well as B2B titles, Building Africa and Water, Sewage & Effluent magazines. He began his career at Farmer’s Weekly magazine before moving on to People Magazine where he was awarded two Excellence Awards for Best Real Life feature as well as Writer of the Year runner-up. He is also a past fellow of the International Women’s Media Foundation.

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