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As anyone who has a Facebook business page will tell you, followers are not free. In the property space, there are many competing pages which makes retaining and attracting new followers increasingly expensive – think in the R10,000-plus region per month! As South Africa’s biggest Facebook

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Facebook for Business, Instagram Story, and cellphone cameras have turned every real estate professional into a social media specialist, with a degree in photography, videography and journalism for good measure. Or so it may seem to any young entrepreneur trying to get a foothold as

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